News

Why The Change From "Atlas" to "ATLES"?

Posted by Christian S. on

First and foremost, I want to thank you for taking the time out your day to read this post. I don't normally blog a lot (my last post being nearly 1 year ago) so I thought this would be the right moment to use this platform to explain the change of name. It was about 2010ish when I first came across the story of Atlas and the meaning behind this mythology. I was intrigued by the significance that Atlas has in the world. I share a deep connection with it and at times though-out the day, I feel the weight of something more powerful than...

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When Did "Culture" Describe The Sneaker Game?

Posted by Chris Sanchez on

Do you use the word culture a lot to describe the sneaker industry? Let me tell you when and why that originated.

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The Last Sneaker My Mom Bought Me in 2003

Posted by Chris Sanchez on

Do you remember the last pair of sneaker your mom or dad bought you before they had enough?

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The Death of the Nike Roshe Run: What Went Wrong?

Posted by Chris Sanchez on

The Rise and Fall of Nike's Roshe Run. What exactly happened to this great slick designed shoe and how Adidas's Yeezy and Boost will soon head down the same route.

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What Does The Foot Locker Investment in GOAT Means For Resellers

Posted by Chris Sanchez on

Foot Locker invests $100M in GOAT.

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